Labubu domination media worldwide

Labubu gossip and insights you missed

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The trend that wasn't left in 2024 made it to the big 2025. Demand and sales still high, after all people are still buying these small considered borderline luxuries for a few reasons, stats, sale techniques, and fashion in terms of aesthetics play a huge role in romanticizing labubus. However some crazy theories have been speculated about these "innocent plushies..."

Labubu, the quirky plush toy from Pop Mart, has experienced a significant surge in global popularity, particularly in Australia and the United States. In 2024, Pop Mart reported total revenues of $2.8 billion, with Labubu alone contributing approximately $644 million, accounting for 23% of the company's total revenue .

In Australia, the Labubu craze has led to remarkable sales figures. George Kozma, owner of the sneaker store Waves, began selling Labubus in December 2024. Within just three weeks, he sold over 6,000 units, generating around half a million dollars in revenue . The demand is so high that some customers are willing to pay up to $3,000 for special

In the United States, despite economic challenges and tariff tensions, Labubu sales have maintained impressive growth. Pop Mart's sales in the U.S. market increased by an estimated 895-900% in the past year . The popularity is evident with long lines at Pop Mart locations and frequent sell-outs of Labubu products.

3Labubu’s explosive popularity isn’t just about scarcity—it’s about aesthetic. With its wide-eyed mischievous face, gremlin-core grin, and mix of creepy-cute design, Labubu perfectly taps into Gen Z’s love for things that are both nostalgic and weird. On TikTok, the #Labubu hashtag has racked up millions of views, with creators showing off their growing collections, unboxing rare blind boxes, or styling their rooms to match Labubu’s offbeat vibe. Its pastel packaging and collectible figures have made it a mainstay in “shelfie” content and maximalist decor videos. The toy’s gothic whimsy fits perfectly within TikTok trends like coquette-core, kidcore, and weirdcore—turning it into not just a toy, but a status symbol for aesthetic lovers online.

In a way people see these blind boxes as a form of gambling or spin of the wheel, online trends have resulted in overconsumption, constantly looking for legendries along with overpriced reselling, This has impacted the market. Rare Labubu figures are flipping online for up to 10 times their original price, with some limited editions selling for over $3,000 AUD. This hype-driven demand is influencing how other brands approach product drops, with more companies now leaning into limited-edition releases, aesthetic marketing, and TikTok influencer partnerships to mimic Labubu’s viral success.

Though officially created by Hong Kong artist Kasing Lung for Pop Mart, some fans have drawn eerie connections between Labubu and ancient demon folklore. One striking theory involves the name itself, Labubu bears a curious resemblance to Labal, a minor demon figure mentioned in occult texts like The Ars Goetia. While there's no confirmed link, the name similarity, paired with Labubu’s wild grin, sharp teeth, and impish design, has sparked fan theories online. Many suggest Labubu channels the chaotic, trickster energy associated with demons or forest spirits in mythology. On TikTok, users often describe it as a “cursed gremlin” or “possessed plushie,” playing into its weirdcore aesthetic. Whether intentional or not, the blend of cuteness and subtle menace in both name and appearance helps Labubu stand out from traditional toy mascots, blurring the line between collectible art and modern myth.

These accusations do have a false ring to it as others believe its a stretch. The name situation could be coincidental along with the loose features. what do you think? (I personally believe its a stretch.)

Labubu’s rise from niche toy to global obsession reflects more than just good marketing—it taps into the heart of Gen Z’s aesthetic culture, TikTok virality, and love for the weird and collectible. With its creepy-cute design, possible ties to demon-like figures such as Labal, and explosive demand across Australia and the U.S., Labubu has reshaped the designer toy and resale market. It’s not just a plush, it’s a cultural moment, blending myth, fashion, and fandom into one mischievous little figure.